On the demise of SEO: is Google removing keywords to push paid traffic? Encrypted search on the rise
In 2011, when encrypted search was made default for logged in users there was a great concern over repercussions in SEO (Search Engine Optimization), as encrypted searches obliterate keywords. While the source of traffic is still “Google”, keywords are “not provided” into any conversion analysis. This change is dramatic in terms of hard data. But at least the SEO community could get comfort from the prediction that it would only affect a very small percentage of overall searches.