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Video – EHL Study: “the purchasing function in restaurants in 2025”

(Lausanne/Switzerland – 16 February 2013) The goal of this research was to anticipate which activities and skills will characterise the purchasing function in European restaurants in 2025. More precisely, it not only investigated the way the evolution of this function is envisaged by F&B buyers and restaurant managers themselves, but also confronted it to the opinions of academic experts. We used qualitative and quantitative methodologies to study six European countries: France, Poland, the UK, Germany, Sweden and Spain. This allowed us to examine the differences, similarities and singularities in the perceptions of restaurateurs from these various areas and cultures.