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Rising to the top of the best hotels – free webinar puts review management in a nutshell

Customer Alliance shows how to receive good reviews – online seminar in July

(Berlin, 24th of July 2013) Review management is critical to hotel management: Customer Alliance shows how to climb the hit list of the world’s best hotels in a free webinar. On Wednesday, the 7th of August 5 pm CEST, Torsten Sabel, COO of Customer Alliance, explains how professional review and reputation management helps hoteliers to obtain more reviews, save valuable time and generate more direct bookings. The participation is free of charge. Please register at:

Webinar with Torsten Sabel: The COO of Customer Alliance explains review management
Webinar with Torsten Sabel: The COO of Customer Alliance explains review management

“Online guest reviews are becoming critical for the success of a hotel“, states Sabel. “It is not only about monitoring reviews; it is also about how to deal with collecting new reviews and positive word of mouth.” The 45-minute webinar provides an overview of the development of online reviews. At the centre of attention is also the search behaviour of the modern, flexible and wired traveller. Subsequently, examples are discussed, showing how hotels can implement review and reputation management.

The webinar is open to everyone. The prerequisite is an adequate internet bandwidth (at least DSL), a modern web browser and a telephone line. The login data will be sent to all registered participants by e-mail. Do not hesitate to contact the team of Customer Alliance for further information. Please call at the following number: +49 30 521 07 02 39

Customer Alliance is the first all-encompassing review management system for the hotel industry. The system enables hotels to systematically survey every guest, to present these results on the hotel website and to distribute these to rating and social media portals. The hotelier can check his statistics in real-time and with easy-to-read reports. He benefits from more bookings and higher margins because of a better understanding of the guests’ needs, an increased number of online ratings and reduced time spent on evaluation. Customer Alliance was founded by Moritz Klussmann, Torsten Sabel and Chanyu Xu with the vision of optimising the rating and recommendation process and making it measureable.